Product Marketing Lead leads a team of Product Marketing Managers responsible for Corporate Portfolio Management and has end:to:end responsibility for Go:to:market Strategy development and implementation focused on driving products adoption and business growth.
Key Responsibilities:
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Product Marketing Lead owns product positioning and GTM strategy for a specified security domain to ensure the customer efficiently progresses through all stages of customer journey;
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Roles and responsibilities are broken down into the following categories;
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Manages company's Corporate Portfolio;
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Defines portfolio structure for corporate products;
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Makes decisions on product naming;
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Owns portfolio assessment process : regular monitoring of portfolio performance and products inside;
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Implements business decisions based on the portfolio assessment and communicates results;
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Has end:to:end accountability for the Go:to:market strategy implementation;
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Ensures the Product Marketing Guidelines are defined for the responsible segment in full scope;
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Ensures the Customer Journey Map is developed for the target audience;
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Manages development and implementation of the Go:To:Market strategy across customer journey;
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Ensures metrics and KPIs are defined on each stage of the customer journey and controls reporting;
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Ensures that the global guidelines are integrated into regional plans to track execution and maximize revenue opportunities;
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Oversees and coordinates product lifecycle marketing activities and ensures these activities are outcome driven, support achievement of business goals and are in line with global plans and priorities/guidelines;
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Manages product launches and end of sales process. Driving global execution across all functions;
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Monitors, assesses, reports and suggests the mitigation plan for related risks during go:to:market strategy implementation.
Required experience and skills:
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5+ years of experience in product marketing;
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Proven achievements in product marketing of software or services;
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Proven managerial and leadership experience.